The explosive growth of the home fitness industry in recent years had been led, in a major part, by Beachbody. With the introduction in 2007 of their “Team Beachbody-Coaches”, a commission-based independent distributors network, product sales volume for the company skyrocketed. As a result, legacy technology platforms and associated systems were under significant strain to scale and the delays in the availability of real-time customer data degraded their ability to effectively market and retain customers. Beachbody’s ability to keep their coach network as well as consumers supported and “happy” was at risk and was likely to pose a direct threat on their revenue.